SEO is a masterful art at best. The search engines keep their ranking signals and the quantities they use to position websites totally secret. The actual signals themselves are in public, however of course for a search engine to provide the exact formula to success would not work in their favour as the formula will be abused.
Therefore the best formula in search engines, is to provide legitimate content and a legitimate business, in other words be above board. If you are above board then realistically good things should happen as the search engines promote that quality content is rewarded.
